This is an activity you want your page visitors to take. #5 Draw attention to the call-to-action (CTA) buttonsĪt the bottom right of the cover image, there is an action button or CTA as you may have noticed. If you are going to use text, keep it concise, simple and striking, just like socially responsible clothing brand Toms. It helps to create a focal point where a page visitor’s attention will be immediately drawn. You can place text on your cover image, such as the company’s slogan, tagline or any other message you want to convey with your brand. You can achieve that with an image, graphic visual or text. Make sure that the cover photo has a single point of focus where a viewer’s eyes immediately land. Some of our favourite websites for stock photos are Unsplash, Pexels and Canva. If you don’t have your own images that can work for your Facebook cover image, search for great stock images. They feature on their cover image three unique items by their sellers which essentially makes a good representation of their platform. Etsy is the global marketplace for unique and creative goods by small independent sellers. Here’s another example of how Etsy keeps it all about the visual. As they are all about offering experiences and accommodation whilst travelling, this image captures it perfectly. Your Facebook cover photo should be all about your business, so why not use one that represents your company the most?įor example, Airbnb uses a well-captured photo of a green balcony with a magnificent view of the sea and mountains behind it. To make it visual, use great photos, either yours or beautiful stock images. The striking profile image looks just like an icing on top of the cake at the bottom left of the cover image. Lyft keeps the brand consistency in a charming way by using brand colours on text and images. They have hundreds of customizable templates to choose from or you can create your own from scratch.īelow is a great example of matching profile and cover image is that of Lyft, a UK company offering ridesharing. But don’t make the profile image an extension of your cover image.Ī great place where to start when designing a Facebook cover image is Canva. A good idea is to match the look and feel of your profile image with the cover image. It goes without saying but use your company’s colours and fonts for brand consistency. you can’t encourage people to upload your cover to their personal timelines.the covers must not include third-party products, brands or sponsors.the covers can’t be deceptive, misleading, or infringe on anyone else’s copyright.But some of the important things to keep in mind are: We suggest that you read through the guidelines. It seems quite obvious, but obeying Facebook’s guidelines is crucial to your Facebook Page existence in the first place. Use pinned post to reinforce the cover image’s message.Draw attention to the call-to-action (CTA) buttons.You want to make sure that your Facebook cover photo is at least 1640 x 942 pixels. Always make the Facebook cover photo size at least two times bigger than the suggested size to ensure a high quality image. Have a look at how the American energy corporation Chevron’s cover image displays on desktop and mobile view. Therefore, on mobile view the displayed cover image will be taller than on desktop view. For desktop, Facebook will crop 75 pixels from the top and bottom of the cover image. The whole image will be visible on mobile view. The Facebook cover photo size is 820 x 462 pixels (ratio 16:9). What is the size of the Facebook cover photo? It’s your chance to make a great first impression and spark the interest of the viewer in what you do and what you have to offer.īut, how to to create a cover photo for Facebook that stands out and inspires to take action?īefore we get into this, let’s have a look at the specifications. It is one of the most important parts of your Facebook Business Page as it’s publicly visible to everyone and it has a prominent place on your page. What do you think your Facebook page visitors look first? You’re right – the cover photo.
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